A strategy is a plan for achieving a goal. In this case, it is a plan for how your team will create changes in the factors you prioritized in Step 2. Your strategy should set out your goals, the people you want to target, your strategies, and your action plans. Ask these questions:
Goals: What do you want to achieve? You can increase your chances of success by making sure your goals are SMART: specific, measurable, achievable, realistic, and time-bound.
Target audiences: Who will you need to reach and influence to achieve your goal? For example, your target audience could include young people, parents and caregivers, teachers and school officials, and politicians and bureaucrats at the local, provincial, and national level.
Change strategies: How will you try to create change? There are many ways to influence personal and social change. The Ottawa Charter for Health Promotion outlines key approaches used in health promotion. Your change strategies should also be SMART. Even the best plans fail if they cannot be put into action.
Action plans: What needs to be done to move from idea to reality? Who will do it? When? What resources are needed?
Ideas for creating change with youth
Here are some examples of plans for strengthening protective factors, reducing risk factors, and facilitating access to the determinants of health.
Check out the Community success stories for examples of how to implement the Health Promotion Actions in your community!